Start with the pages that matter
Create strong pages for your core services and the audiences you actually serve. Each page should answer the user’s intent instead of repeating the same paragraph with different keywords.
Make the site easy to crawl
Use descriptive titles, headings, internal links, canonical URLs, XML sitemaps, clean URLs and mobile-friendly layouts. Fix broken links and avoid blocking important resources from crawlers.
Build evidence of expertise
Case studies, original insights, useful guides, genuine business information and references from relevant sites can strengthen a business’s overall search presence over time.
Need help applying this to your business? Talk to Entrix II →