Technical foundations
Use HTTPS, fast pages, responsive design, a crawlable navigation structure, canonical URLs, an XML sitemap and a sensible robots.txt file.
Page-level optimization
Give each important page a unique title and description, one clear primary heading, useful copy, descriptive image alt text and contextual internal links.
Local relevance
If the business serves a defined Nigerian market, make the service area clear in useful content. Keep business details consistent across legitimate profiles and directories; do not create duplicate city pages with near-identical copy.
Need help applying this to your business? Talk to Entrix II →